They say lightning never strikes the same place twice. But in the world of innovation, once a spark turns into a fire, there is no going back.
A year ago, we shared a story about the inevitable shifts in history—Nokia and Apple, gasoline and electric. We spoke about how the guitar industry, bound by decades of tradition, was overdue for a transformation. Back then, our Nova Go Sonic was a bold new contender, and becoming No.1 felt like a rebellious victory.
Since then, we haven't slowed down. In the past year, we expanded our horizons with two excellent new smart electric guitars: Inspire and XMari.
Today, we are proud to announce a milestone that cements our vision: For the second consecutive year (2024-2025), Enya Music has been recognized by Frost & Sullivan as the Global No.1 in sales volume for Smart Electric Guitars.
This achievement tells us one thing: The era of the smart guitar is not a passing phase. It is the new reality.
From "Gimmick" to "Game Changer"
When we first introduced the concept of a smart electric guitar, the skeptics were loud. They clung to the old ways, believing that a guitar had to be heavy, tethered to a tube amp, and difficult to manage to be "authentic."
But we listened to you—the modern musicians. We know that life in the fast lane hasn't slowed down. The struggle to find time to play is real. You still don't want to wrestle with cables after a long, hectic day; you just want to pick up an instrument and escape into your music instantly.
Last year, we proved that convenience doesn't sacrifice soul. This year, the numbers prove that musicians around the world agree. The "gimmick", the "new toy" has become an essential tool.
Leading the Evolution
We still respect the legends of the past. But if a brand remains stagnant, it fades. Yes, sir, times have definitely changed.
Looking at the data from Frost & Sullivan, the message is clear: The traditional electric guitar market is struggling to keep up with the diverse, fast-paced needs of today's players. Meanwhile, Enya Music is growing, evolving, and leading.
This second championship isn't just about sales figures. It’s validation that we are on the right track. We are blending craftsmanship with cutting-edge tech to create instruments that redefine the way musicians play, learn, and perform.
The Journey Ahead
- Empowering Music Creation: We will continue to break through the limitations of traditional instruments.
- Redefining the Music Experience: We will keep lowering the barriers to entry, so everyone can feel the joy of playing.
- Connecting to the Future: We are building a smart music ecosystem that drives the industry into a new era of digitalization.
Thank you to every single customer, fan, and skeptic-turned-believer. You are the reason we keep pushing boundaries.
We made it—again. And we are just getting started.
Sincerely,
ENYA MUSIC Global
